![]() Kacy Boone, Director of Product Marketing at InVision “At the beginning, I didn't have a good sense that I wanted to be a product marketer, I was just doing it by extension. I got the position as their first product marketer and had to work with a tonne of different PMs, and it kind of took off from there.” “My employer made me do my homework for the interview and there were external candidates that I had to compete against to get the position. But I think the work itself is really difficult. Although I'd loved managing and I loved my team so much - that was what gave me a lot of joy. I had reached a point with Customer Support where I realized it wasn't what I wanted to do for the rest of my life. I was honored that he would consider me for that to join his team. “We did hire a Director of Product Marketing at that startup and the VP of Marketing encouraged me to interview. I went onto Google and searched, ' what is product marketing?', and there was barely anything. “The company was a few hundred people and we didn't have product marketing, so he started planting that seed with me. You're working closely with the product focusing on what customers need, what they're looking for, their top issues, but you're also working with them to help roll out new features. He told me, ‘Kacy, you're doing a lot of the things that a product marketer would do. ![]() Priyanka Srinivasan, Director of Marketing at Qualia “I had no idea what product marketing was but I had started working more closely with the VP of Marketing at the startup called FiveStars and it's filled with amazing people. “I always tell people, I didn't grow up in marketing, I grew up in management consulting, and it's a skill that I think has been helpful for me, as I think about not only product marketing, but sort of marketing more broadly at SaaS companies.” ![]() I was there to do more strategic projects, but quickly, I ended up doing a lot of positioning and messaging and that was strategic at the time for what we were doing and so that's kind of how I ended up in the world of product marketing. “I joined a company called Gainsight, almost four years ago, and I joined their business operations team. I was management consulting at a firm called Bain and I did that for a few years, I went to business school, and then coming out of business school, I joined Twitter doing go-to-market work there. ![]() “I started my career in management consulting years ago. Let’s check out how some of today’s respected experts took their first steps in their product marketing career path. Regardless of seniority, every PMM has one thing in common: they all started somewhere. ![]()
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